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Portalcast offers you a unique, fresh alternative to all the media clutter. Advertisers often try to stand out amid the chaos by sheer quantity —delivering multiple messages in the same format and same tone through the same channels. With Portalcast, you can take advantage of a new delivery system featuring top-quality impressions – brand messages that consumers find informative and fun. This is because they’re getting entertainment at locations where they’re normally waiting and bored. Consumers pay a very small pay-per-view fee to watch Portalcast entertainment, so it represents a significant difference from the free video screens now available at some supermarket checkout lines and gas stations. People will be giving the screen their undivided attention because they paid for it. Studies show that advertising in paid media is far more effective than advertising in free or “throw-away” media. Studies also show that people retain just 10% of what they read, but 50% of what they see and hear (Metcalf, 1997). Audiovisual messages are proven to be the most memorable of all. Those could be your messages. Portalcast Entertainment Network reaches large numbers of consumers in a captive state throughout the day, so they share the brand experience, leading to powerful word-of-mouth interaction, often right at the potential point of sale. Our goal is to capture the attention of consumers jaded by the constant barrage of ads and hold it long enough to deliver an unexpected and meaningful brand experience. You can join the Portalcast team of sponsors right now. For additional information, please contact us at mediaplacement@portalcastinc.com. |